http://www.eurexchange.com/download/documents/circulars/cf2172011e.pdf
The deal seems to be, you the DMM promise to make a market of at least 5 contracts on each side, no more than 10 points wide (!), 80 % of the time during the trading day on average each month. You also agree to police the abuse of the contract to get around the ban on shorting certain individual stocks.
In exchange, Eurex agrees to feature you on promotional material, invite you to seminars and grant you the title of official market maker. You can also be on the consultative board when we want to tweak the contract.
Now .... what is really going on here? I like free food at a seminar, but I'm not going to make a market just so I can get a cold platter now and then